Our Policies

Home Care Agency

Our Policies

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Mr. Mukesh Gupta, CEO, Home Care Agency will explain the current business and ordering policies on this page.

After the initial period of inertia, the construction chemicals industry in India is growing at a rapid pace. Easy adaptability to foreign technology and the entry of foreign companies in the construction sector have helped to change the mindset of the people that has eventually result in quicker growth of the construction chemicals sector. Further, in case of several projects funded by multilateral agencies like the ADB and World Bank, the use of construction chemicals is mandatory. However, the practice of employing unskilled workers in construction activity is still hampering the growth of the sector, as construction chemicals are sensitive products and its use requires basic technical expertise.

The Indian construction chemicals industry, termed as a 'sunrise industry', is already showing colours but is yet to blossom fully. With a vast range of products matching international standards, not only is the potential for growth immense, it keeps gathering momentum as the awareness is spreading.

Construction chemicals are special chemicals used in pre- and post-construction stages. Construction chemicals are used as an additive to concrete/mortar or as an application on masonry surfaces. These chemicals modify and enhance the properties of concrete in fresh and hardened state. Major construction chemicals are concrete admixtures, cement with admixtures, engineering grouts, waterproofing, flooring components, concrete surface treatments and epoxies.

The size of the industry is relatively small with an annual turnover of around Rs 300 crore. There are far too many players in the sector with the unorganized sector contributing substantially. The market is partially organized, especially in the industrial and infrastructure sectors. The business of construction chemicals is largely formulations based, except for a few who manufacture resins and polymers. The main players are concentrated in getting big business from industrial and infrastructure sectors. If this sector may be defined as organised, not more than four to five companies lead in the sector.

Mr. Mukesh Gupta, CEO

The market for construction chemicals can be divided into buildings and infrastructure projects like roads, bridges and dams. In case of buildings there is new construction as well as renovation and rehabilitation of old buildings. This sector is mostly catered to by the unorganised sector. Similarly, in case of infrastructure projects too there is repair and renovation of existing structures. But such contracts are infrequent. In future, this trend is likely to change.

In a developing country like ours, the usage is about 5 per cent as compared to 80-85 per cent in other countries. These chemicals having varied applications have to be explained and awareness levels among designers, consultants, builders and contractors have to be increased significantly,

Industry players are unanimous in their opinion about the future prospects of the construction chemicals industry: it's bright. They feel that emphasis on quality and timely completion of work will certainly increase the consumption of construction chemicals in the country. Infrastructure building activity in roads, ports and metros will give a big boost to this sector. The industry is of the opinion that achieving 30 per cent growth rate in the coming years may not be an uphill task.